Case Study
How InboxArmy Helps the Email Experience Council Send Better Email to Serve Members Better
“As an email marketing organization that caters to email industry experts, we needed to make sure our emails were professional in every aspect. InboxArmy helped us do just that. From design to deliverability, every email reflects what we stand for as an organization: high email standards.”
Introducing The Email Experience Council
Championing Email Marketing Education and Ethics
The Email Experience Council (EEC) brings email professionals together to learn about the latest email trends and techniques, advocate for innovative and ethical email practices and help members achieve more with their email programs.
Founded in 2006 by an independent group of email professionals, the organization is now the email arm of the Association of National Advertisers and claims a broad international membership.
Member Snapshot: EEC members include front-line and early-career marketers, senior marketers who have established solid reputations as thought leaders inside and beyond the EEC, agencies that serve their clients with email creative and strategic services and technology vendors serving the digital and email markets.
The Challenge
A&A Coatings came to SmartSites looking to bring their 70 year old brand into the 21st century. SmartSites aimed to design a new brand identity and website to properly promote their niche product and services. In additional to updating A&A’s website’s aesthetics, SmartSites needed to implement a strong search marketing campaign to further promote the brand’s digital visibility.
The Plan
Design a new logo for the new brand name that reflects their history as well as modernization.
Design a modern website that informs their audience to their services and history, while encouraging visitors to request a free quote.
Create additional content pages for their services to target specific industries, materials and applications to broaden their organic reach.
