BONODER

BONODER

BONODER is a fragrance brand built around an ambitious idea: make beautiful, long-lasting fragrance more accessible without the luxury-brand price tag. We helped strengthen the digital customer journey around that idea, from eCommerce and conversion to email marketing and retention.

BONODER is a fragrance brand built around an ambitious idea: make beautiful, long-lasting fragrance more accessible without the luxury-brand price tag. We helped strengthen the digital customer journey around that idea, from eCommerce and conversion to email marketing and retention.

The Challenge

The Challenge

BONODER wanted to create  a digital experience capable of turning someone who was casually browsing fragrances into a customer and then giving that customer a reason to come back.

 

With multiple products, sizes, collections and customer journeys, the brand needed a marketing system behind the store.

BONODER wanted to create  a digital experience capable of turning someone who was casually browsing fragrances into a customer and then giving that customer a reason to come back.

With multiple products, sizes, collections and customer journeys, the brand needed a marketing system behind the store.

The Solution

The Solution

Our team worked across BONODER’s customer journey to 5X ROI by deploying improved:

✓ eCommerce conversion
✓ Email marketing & automation
✓ Customer segmentation
✓ Abandoned-cart recovery
✓ Welcome journeys
✓ Post-purchase communication
✓ Repurchase campaigns
✓ Product-specific customer journeys

 

Our team worked across BONODER’s customer journey to 5X ROI by deploying improved:

✓ eCommerce conversion
✓ Email marketing & automation
✓ Customer segmentation
✓ Abandoned-cart recovery
✓ Welcome journeys
✓ Post-purchase communication
✓ Repurchase campaigns
✓ Product-specific customer journeys

 

What We Built

What We Built

A complete French email + SMS retention system for BONODER 

We built and implemented a full lifecycle marketing infrastructure for BONODER, a luxury fragrance brand, covering email, SMS, customer segmentation, personalization, and automation

A complete French email + SMS retention system for BONODER 

We built and implemented a full lifecycle marketing infrastructure for BONODER, a luxury fragrance brand, covering email, SMS, customer segmentation, personalization, and automation

Email Marketing

Email Marketing

  • Created 40+ custom marketing emails
  • Every email was built in HTML, giving BONODER greater control over the design, layout, responsiveness, and brand presentation
  • Wrote the complete French-language copy and messaging
  • Developed lifecycle messaging across key customer touchpoints
  • Built personalized product and customer messaging designed around BONODER’s luxury positioning
  • Created 40+ custom marketing emails
  • Every email was built in HTML, giving BONODER greater control over the design, layout, responsiveness, and brand presentation
  • Wrote the complete French-language copy and messaging
  • Developed lifecycle messaging across key customer touchpoints
  • Built personalized product and customer messaging designed around BONODER’s luxury positioning

SMS Marketing

SMS Marketing

  • Created 20+ SMS messages and automations
  • Developed the JSON code powering the SMS functionality, allowing dynamic and personalized messaging
  • Connected the SMS experience with BONODER’s broader customer journey
  • Built messaging for key moments such as welcome, cart recovery, post-purchase, replenishment, browse abandonment, and win-back
  • Created 20+ SMS messages and automations
  • Developed the JSON code powering the SMS functionality, allowing dynamic and personalized messaging
  • Connected the SMS experience with BONODER’s broader customer journey
  • Built messaging for key moments such as welcome, cart recovery, post-purchase, replenishment, browse abandonment, and win-back

Segmentation & Personalization

Segmentation & Personalization

  • Developed customer segments based on purchasing behavior and engagement
  • Created differentiated messaging for customers based on their relationship with the brand
  • Built segmentation around 50ml vs. 100ml buyers
  • Structured exclusions and targeting to prevent customers from receiving irrelevant campaigns
  • Used customer data to make communications feel more personal rather than simply sending the same message to everyone
  • Developed customer segments based on purchasing behavior and engagement
  • Created differentiated messaging for customers based on their relationship with the brand
  • Built segmentation around 50ml vs. 100ml buyers
  • Structured exclusions and targeting to prevent customers from receiving irrelevant campaigns
  • Used customer data to make communications feel more personal rather than simply sending the same message to everyone

Results

Results

A complete French email + SMS retention system for BONODER 

We built and implemented a full lifecycle marketing infrastructure for BONODER, a luxury fragrance brand, covering email, SMS, customer segmentation, personalization, and automation

A complete French email + SMS retention system for BONODER 

We built and implemented a full lifecycle marketing infrastructure for BONODER, a luxury fragrance brand, covering email, SMS, customer segmentation, personalization, and automation

A uniquely simple process

How you can hire us in 3 simple steps

Step #1

Choose Your Services

Browse our service packages and add everything you need to your cart. From websites and sales funnels to email marketing, SEO, paid ads, and branding. Whether you’re launching a startup or scaling an established business, we’ve got you covered.

Step #2

Place Your Order & Check Your Inbox

Complete your order and include any instructions, goals, or brand assets during checkout. Once your order is confirmed, keep an eye on your inbox as we’ll send project updates, request anything else we need, and keep you informed every step of the way.

Step #3

We Build. You Grow

Our team gets straight to work turning your idea into a complete marketing system. We’ll design, build, optimize, and deliver your project, keeping you updated throughout the process. Once approved, you’re ready to launch with confidence.

A uniquely simple process

How you can hire us in 3 simple steps

Step #1

Choose Your Services

Browse our service packages and add everything you need to your cart. From websites and sales funnels to email marketing, SEO, paid ads, and branding. Whether you’re launching a startup or scaling an established business, we’ve got you covered.

Step #2

Place Your Order & Check Your Inbox

Complete your order and include any instructions, goals, or brand assets during checkout. Once your order is confirmed, keep an eye on your inbox as we’ll send project updates, request anything else we need, and keep you informed every step of the way.

Step #3

We Build. You Grow

Our team gets straight to work turning your idea into a complete marketing system. We’ll design, build, optimize, and deliver your project, keeping you updated throughout the process. Once approved, you’re ready to launch with confidence.

100% Risk-Free Satisfaction Guarantee

We’re committed to your success. If you’re not completely satisfied with our service packages, we’ll keep working until you are, or provide a refund.

*Subject to our Refund Policy.

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