If you run an ecommerce business, you’re likely already paying for various tools and services. Now you might be wondering, should you invest in email marketing software or hire an email marketer? The answer is simple—YES – to both!
In a world full of flashy social media campaigns and influencer promotions, email marketing remains a key driver of ecommerce success. With an email marketing expert on your side, you can take advantage of their years of experience to deploy strategies that speak directly to your audience, personalized campaigns that build lasting customer relationships, and automated workflows that save time while driving consistent revenue. For expert guidance with your email marketing, contact Abervin Digital at +1 307-271-5184 or visit Abervin Digital to check out our pricing and packages.
We’ll handle your email marketing segmenting, A/B testing, and creating automated follow-ups to increase conversions, and 10X your ROI.
Here are eight reasons why email marketing should be a big part of your digital marketing strategy in 2024:
1. Email Marketing Delivers Consistent RO
Email marketing gives you a reliable return on investment (ROI). Your email list is full of people interested in your brand, making them more likely to convert. Here’s what you can expect from email campaigns:
- Open Rates: 39.74% on average, up to 56.32% for top brands
- Click Rates: 1.47% on average, reaching 5.06% for the best performers
- Order Rates: 0.09% on average, up to 0.47% for top brands
Automated emails do even better, with:
- Open Rates: 52.04%, up to 68.08% for top performers
- Click Rates: 5.31%, up to 12.98% for top brands
- Revenue Per Recipient (RPR): $1.94 on average, reaching $16.96 for top performers
Email marketing offers a cost-effective way to engage with your customers and drive revenue.
2. You Have Full Control with Email Marketing
Unlike social media, where algorithms decide who sees your content, email marketing gives you direct access to your customers. With changes like Apple’s iOS 14.5 limiting social media targeting, email remains a dependable way to reach your audience. The experts here at Abervin Digital can help you use email marketing as a means to network (B2B Outreach) build better relationships (B2C) and increase brand awareness.
3. Email Marketing Shows Fast, Measurable Results
Email marketing lets you track performance instantly. From testing subject lines to optimizing send times, you can quickly see what works and make adjustments in real time, helping you improve faster.
4. Personalization is Easy with Email
Personalizing emails can increase revenue by up to 40%. With email marketing, you can segment your audience based on their behavior, purchase history, and engagement. This means you create campaigns that speak directly to your customers, which in turn, improves engagement and recipient satisfaction.
5. Email Reaches Customers at Every Stage
Email marketing keeps your customers engaged whether they’re making their first purchase or are loyal returning customers. This helps increase lifetime value and reduces the need for expensive new customer acquisition.
6. Email Marketing Addresses Data Privacy Concerns
Consumers are increasingly concerned about data privacy, and email marketing addresses these concerns by focusing on consent. When customers subscribe to your email list, they’re opting in to receive your communications, which helps ensure higher engagement and reduces privacy issues.
7. Save Time with Automated Email Marketing
Email automation allows you to set up workflows that run on their own. Abervin Digital can help you create automated emails for:
- Welcome Series: Introduce new subscribers to your brand
- Cart Abandonment: Remind shoppers to complete their purchase
- Cross-Sell: Recommend products based on past purchases
- Post-Purchase Follow-Up: Keep customers engaged after their purchase
- Win-Back Campaigns: Re-engage inactive customers
These automations save time and help you maintain a consistent connection with your audience.
8. Stay Top of Mind with Your Audience
With regular, valuable emails, you can keep your brand at the front of your audience’s mind. Whether it’s promotions, product updates, or community news, email ensures your brand is remembered when your customers are ready to buy.
So put simply…
Email marketing is a must-have for any ecommerce business looking to grow. It’s a proven tool for driving revenue, improving customer retention, and staying connected with your audience. To learn how to improve your email marketing strategy, contact Abervin Digital at +1 307-271-5184 or visit Abervin Digital.
Don’t just consider email marketing—make it a priority for your business success!
