The Perfect Time to Send Marketing Emails in 2025

“What’s the perfect time to send marketing emails?”

If you’ve ever felt like your email campaigns are falling into a black hole, congratulations—you’ve found the unofficial gathering spot for frustrated marketers. Yep! There’s more of us than you think.

However, we find that as we share strategies that have worked, the journey to success becomes clearer and far less frustrating.

With that said let’s jump right in…

Email marketing success takes more than just creating compelling email content. Creating engaging emails is one thing, but nailing the timing? That’s what makes the difference between successful campaigns and wrecked campaigns.

According to research, only one in five emails are read within the hour. So while seemingly insignificant, deciding when to send your “engaging” email can make or break your marketing game.

As you are about to learn, your email send time influences metrics like CTR (click-through rates), open rates and even deliverability. Getting it right can transform an email from being just another unread message to one that leads to conversions and builds better customer engagement for your business.

Like many of our clients here at Abervin Digital, you’re reading this because one of the top questions you have is, “What is the perfect time to send marketing emails?”

The truth is, there isn’t a one-size-fits-all answer. The best time to send marketing emails in 2025 depends on factors like your audience, the type of email you’re sending, and even your industry. But there is a method that will help you find the perfect send time for your business.

So if you’ve ever thought “I need to find my email timing ‘sweet spot’…” then you’re in luck because this guide will help you figure it out.

We’ll discuss practical tips, data-backed insights, and unique strategies to ensure your email lands at the right moment—every time. But first…

Why Does Email Timing Matter?

Imagine trying to sell ice cream at midnight in winter? Wrong timing, right? It’s pretty much the same thing for your email marketing campaigns.

Choosing the right time to send your emails does more for your business than get you to higher open rates. When your emails are timed right, you create a better experience for your audience and an added sense of fulfillment in knowing you’ve given your “engaging email content” the best chance at landing in the right inbox at the right time.

So the important thing to remember is, even the most compelling email will be lost in the sea of inbox clutter if you send it at the wrong time.

With that in mind, let’s discuss the three key reasons timing is such an important aspect of EVERY successful email marketing strategy:

• You Get Better Content Visibility By Timing Your Emails to Fit Your Audience’s Routine
  
  As we’ve established, every email you write or design competes with countless others in the recipient’s inbox and sending at the right time means your campaigns have the highest chance of being read.
  
  For better email content visibility, you want to research your audience and create an “ideal customer profile” which would account for the times when they are actively checking their emails. For instance, a stay-at-home parent might skim their inbox in the evening after the kids are asleep, while a small business owner might check theirs early in the morning.
  
  Matching your emails to these ideal customer profiles and their routines increases the chances that your recipient will see your message and act on it.

• Improve Deliverability By Avoiding the Email Pile-Up
  
  Here’s a cool stat for you… The average office worker receives upwards of 100 emails daily!
  
  Sending emails during peak times can overload email service providers (ESPs), which means your emails could experience delays and your sending process suffers deliverability issues.
  
  Choosing less busy times can improve delivery speed, not to mention, emails sent when recipients are actively checking their inboxes are more likely to generate the opens, clicks, and conversions your email deserves.
  
  Time your marketing campaign sends strategically and you will stand out and avoid adding to the dreaded inbox clutter.

• Get Better Engagement with well-timed sending
  
  Visibility and Deliverability are one thing but engagement is what you really want!
  
  Let’s take a moment to walk a mile in the recipients shoes.
  
  Imagine receiving an email from a vendor buried among 20 other work-related emails, all demanding your attention for tasks that needed to be done yesterday. In the midst of juggling deadlines and the constant back-and-forth of the office, how likely are you to open that email, read it thoroughly, and take action—like making a purchase? The chances are slim to none.
  
  The same principle applies to your clients. If your email lands during a particularly hectic time in their day, it risks being overlooked, ignored, or even forgotten altogether in the flood of other pressing communications. Timing is everything when it comes to ensuring your message gets the attention it deserves.
  
  Emails sent at the right time have higher engagement, better chances for conversions, and provide helpful insights to refine your email marketing strategy. When you understand your audience’s most active times, you can use that insight to send emails that align with their daily routines
  
  For example, if you have an audience of young professionals, they might engage more during their lunch breaks, while customers for your eCommerce business may be more active on Saturday mornings.
  
  So what this means is, sending an email to young professionals on a Monday morning might land in their inbox (good deliverability) but because they are occupied with planning their morning routine, they barely have enough time to skim through your emails sent at this time and as such these emails tend to have low engagement.
  
  Choosing a high engagement time means your emails are not just delivered and seen but also engaged with and acted upon.

Wondering where to start? Great! Let’s go over some of the latest industry insights on when to hit send, backed by the research and real-world trends.

Industry Insights on the Best Days & Time Of The Day to Send Emails

Right now, your inbox is packed full of emails you’ll never read – and you’re not alone. Research has shown that two out of three people have unread emails in their inbox.

So how do you create effective email marketing campaigns when there’s a 66% chance it will be ignored? Perfect timing!

In email marketing, the ideal time to hit send can vary by days, industry, type of email, audience behavior, and campaign objectives.

We’ll start with a quick dive into the best days and times to send emails based on industry wisdom and proven campaigns:

Best Days to Send Emails

1. Tuesday & Thursday: These days consistently deliver high open rates and click-through rates across industries. For B2B, midweek sending means your email lands during working hours when decision-makers are most focused. According to Salesforce data, professionals are most likely to engage with communications between Tuesdays and Thursdays during the work week, as this is when they typically catch up on priorities and are more available to respond with Tuesday leading with ~19% average open rates.
   
   
2. Wednesday: Wednesdays are a strong runner-up for follow-up campaigns, especially for B2B sectors, as it splits the workweek evenly, giving recipients time to engage. So let’s say you are promoting your startup to C-Suite employees in Silicon Valley, setting up your first cold email to go out on Tuesday and following up with your prospects on Wednesday can be a great strategy to deploy for a higher chance at conversions.
   
   
3. Weekends (B2C Focus): Weekends are hit-or-miss for most businesses but for businesses in E-commerce and retail. If you own an online store, sending emails over the weekend can mean high conversion rates, especially Saturday mornings, as users have more leisure time. Evening emails targeting promotions or lifestyle products tend to stand out because inbox competition is lower. This is especially true for audiences unwinding after busy weeks.
   
   Here at Abervin Digital, one creative strategy we’ve had good success with is sending eCommerce emails to office inboxes over the weekend. It’s unexpected, which works in our favor—office workers get fewer emails at their work address during that time, so we’re able to stand out when no one else is reaching them.
   
   
4. Mondays & Fridays: While Monday emails often get buried under the weekend backlog, some audiences (like professionals) engage more if Monday emails are timed post-morning rush (10 a.m. onwards). Sending emails on Fridays can sometimes work in spite of the fact that most recipients are mentally clocking out for the weekend. Friday afternoons can sometimes work for B2C audiences prepping for weekend shopping.

Pro Tip: Segment your audience based on behavior. Weekend shoppers vs. weekday decision-makers require different strategies.

Best Times of the Day To Send Emails

1. Morning (8–11 AM): This is the “prime time” for most industries, as people often check emails first thing in the morning.. For B2B, sending around 8 AM captures inbox space before other distractions creep in.
   
   
2. Midday (1–3 PM): A prime window for professionals taking lunch breaks or wrapping up tasks. Sending at this time ensures visibility during downtime. Emails sent here perform particularly well in B2B sectors, where professionals catch up between meetings. So if you are sending cold emails promoting your business to other businesses… this would be the perfect time.
   
   
3. Evening (7–9 PM): For consumer audiences, this is a sweet spot when people are more relaxed and browsing non-work emails. Retail and entertainment-focused industries tend to see stronger performance during this time. What does this mean? If you have enough prospects to run an exploratory send (12,000+), you can find out what time between 7-9pm is your optimal sending time. In fact, you can do this for different segments of your audience or even days of the week.
   

Fun Fact: Avoid sending emails exactly at the top of the hour (e.g., 9:00 a.m.). ISPs often face delivery spikes during these times, delaying your emails.

The Best Times to Send Email Campaigns by Type

The best time to send an email also depends on what you’re sending, who it’s for, and why you’re sending it.

Here’s how that makes sense…

Let’s say you want to send a product launch email, your best chance for conversions is early in the morning when recipients are actively checking updates and news. On the other hand, if you were sending a promotional email offering limited-time discounts, your campaign might do better if you send during lunch hours, catching people while they’re taking a break.

So it really is different strokes for different folks. Which explains why the emails that end up being the most successful are the ones that are ultimately personalized to each reader’s preferences.

For instance, abandoned cart emails must be set up to send within a few hours of the prospect abandoning cart because this can spark interest and help recover the sale. Reminder emails, such as for expiring offers or webinars, are most effective in the evening, giving recipients a nudge when they’re more likely to have free time to act.

By considering the context and purpose of your email, you can adjust your email send time to target when your audience is most likely to take action.

Now that you’ve got that info under your belt, let’s dive into the best times to send emails based on the type of campaign:

Newsletters

We’ve established that timing can significantly affect open rates and engagement. This is true for Newsletters as well. Midweek days, specifically Tuesday through Thursday, tend to perform best for businesses sending newsletters. During these days, recipients are more likely to be in work mode, making them more attentive to non-urgent content like newsletters.

Best Days:

• Tuesday to Thursday: These days align with higher engagement, as recipients are typically settled into their work routines by midweek.

Best Times:

• Early morning (5–7 AM): Many people check emails upon waking, making this a great time to land at the top of their inbox.
• Late evening (8–11 PM): For night owls or those catching up before bed, newsletters sent during this window often receive attention.

Why It Works: Sending newsletters early in the morning caters to users who start their day by checking emails, ensuring your content is seen before the inbox fills up. Evening sends benefit from a quieter time when recipients are unwinding. Both windows avoid mid-day email fatigue caused by work-related correspondence.

When Not To Send: Avoid sending newsletters on Saturdays and Sundays. Statistically, users are more drawn to lifestyle content making these days more beneficial to B2C businesses.

Data Insights: Several studies highlight the effectiveness of these times. For example, newsletters sent early in the day often see peak open rates of around 20-25%, while stats from sending newsletters in the evening show higher clicks from readers looking for light content before bed.

Abervin Digital Expert Recommendation:

• Know Your Audience: If your business caters to a global audience, then segmenting based on time zones is a brilliant way to figure out what times work best for your audience in their different locations. Ensure that your ESP allows you segment by time zones. Our top three ESPs (Klaviyo, Mailchimp, ActiveCampaign) allow users segment their audience by time zones.
  
• Test Variability: A/B test your email content, days and times of the day to figure out the perfect schedule for your audience. Similarly, choose an ESP that provides multiple A/B Testing features.

By strategically timing your newsletters to go out on the best days and times of the day, you can improve engagement and establish a consistent rhythm that resonates with your subscribers.

Now let’s take a look at the perfect time to send mass emails…

Mass Emails

Sending mass emails effectively, involves managing many moving parts, and carefully scheduling your emails is one of the key aspects you must get right if you need maximized visibility and engagement, especially for campaigns targeting larger, more diverse audiences.

Poor timing, such as sending emails during peak periods, can overload email service providers, causing delays and deliverability issues that reduce the effectiveness of your campaign.

In a world where millions of emails are sent daily, cutting through the noise requires targeting when your audience is most likely to open and engage with your message. Industry research has produced data that shows sending mass emails on the best days and times below can significantly improve the chances of your email being seen, read, and acted upon.

Best Days:

• Wednesday and Thursday: Midweek days aka Wednesday, and Thursday are the best times to send mass emails because they aren’t as busy as Mondays, when people are catching up from the weekend, or Fridays, when everyone’s thinking about the weekend ahead. This makes midweek perfect for getting your message noticed in a crowded inbox

Best Times:

• Between 10 AM and 2 PM: Midday works best as people typically check emails during their breaks or slower periods of the day. This window aligns with common workplace habits, particularly for professionals.

Why It Works: Mass emails benefit from timing that targets windows when recipients are actively scanning their inboxes but not overwhelmed with urgent emails. Late morning to early afternoon provides the perfect balance between attention and action.

When Not to Send: Avoid sending emails on Mondays and Fridays, as Mondays often see emails buried under the weekend backlog, while Fridays tend to be overlooked as people prepare for the weekend. Similarly, avoid sending emails late at night (after 9 PM), unless your audience includes night-shift workers, as most recipients are winding down and less likely to engage during this time.

Data Insights: According to marketing studies, mass emails sent midweek between 10 AM and 2 PM experience higher open rates, averaging 20–30%, and lower unsubscribe rates compared to emails sent during off-hours or less strategic days.

Abervin Digital Expert Recommendation:

• Segmentation Still Matters: Even for mass emails, segmenting by time zone ensures optimal delivery times for global audiences.
• Watch Out for Holidays: Avoid sending mass emails during major holidays or immediately after, as recipients often ignore non-essential messages during these periods.

By choosing the right midweek days and midday hours, your mass email campaigns are more likely to stand out in crowded inboxes, boosting both engagement and conversion rates.

Promotional Emails

Promotional emails are usually designed for driving sales, launching offers, and keeping your audience excited about your brand. The timing of your promotional emails can make or break their impact, influencing not only open rates but also click-throughs and conversions.

Unlike newsletters, which often focus on providing value-driven content, or mass emails, which aim to reach a broad audience, promotional emails need to create urgency and encourage immediate action. Whether you’re advertising a limited-time discount, launching a new product, or hosting a flash sale, understanding when your audience is most likely to engage can dramatically increase their effectiveness.

Best Days

• Friday: Choose Fridays if you’re in the eCommerce industry and you want to entice your customers to last-minute purchases. Friday B2C emails can have a sense of urgency especially for weekend shoppers.
  
• Tuesday & Wednesday: Like in most industries, midweek emails are also effective due to the fact that recipients are typically settled into their work routines by midweek, so when timed right on these days, your emails have a higher chance of meeting less crowded inboxes. Let’s explore the best times to send.

Best Times

• Early Morning (6–8 AM): Emails sent at this time are often opened by the peoples (in King Julien’s voice) planning their day or during their morning routines. This timing works particularly well for B2C audiences who like to move it move it. Okay.. enough King Julien jokes.
  
• Late Evening (8–10 PM): Taps into the relaxation window after work, when people are more likely to engage with online shopping or offers while unwinding.

Why It Works: Promotional emails rely heavily on timing to align with the recipient’s mindset. Morning emails cater to individuals checking inboxes before starting their day, while evening emails target those unwinding and engaging with offers in a less hurried environment. Sending emails around these periods increases your chances of higher visibility, click-through rates, and conversions.

When Not to Send

• Monday Morning: Most Inboxes are typically flooded after the weekend, so promotional emails are less likely to stand out.
• Midday Friday: Unless you want to make urgency a part of the campaign, sending emails during this period can result in low engagement as people mentally transition to weekend activities.
• Weekends (in general): Unless you are targeting specific shopping holidays or sales (like Black Friday), weekends tend to see lower engagement rates for non-time-sensitive offers.

Data Insights: Data shows Friday emails achieve the highest conversion rates, while midweek emails on Tuesday and Wednesday see strong open and click-through rates. Evening engagement spikes, especially after 8 PM, are tied to relaxed consumer behavior, while morning sends (6–8 AM) benefit from low competition and recipient attentiveness​

Abervin Digital Expert Recommendation:

We recommend A/B testing different times on these best days because millions of people send emails at peak times like 6 AM Friday, so A/B testing sending campaigns a few minutes before and a few minutes after the best times (example 5:50 AM or 6:10AM on Friday) to get ahead of or avoid the peak time traffic on the ESPs end.

Data from email marketing tools like SendGrid and Campaign Monitor backs up what we’ve seen: early morning and late evening sends work best for grabbing attention when there’s less competition in the inbox.

Transactional Emails

Transactional emails are the backbone of effective customer communication because they deliver important information to customers or clients and are triggered by user actions like purchases, password resets, or account changes.

While their primary goal is to provide timely and relevant information, transactional emails also offer a unique opportunity to build trust and reinforce your brand and as such the right timing is critical here—these messages must arrive promptly to maintain user satisfaction and meet expectations.

And it’s for this reason that transactional emails are unique – there isn’t exactly a best day to send one.

Best Days and Times

• Immediate Sending: Transactional emails should be sent instantly following the user’s action, regardless of the time of day or day of the week. Prompt delivery ensures that users receive real-time confirmations or instructions, enhancing their experience and trust in your service.

Why It Works

• User Expectation: Recipients anticipate immediate feedback after actions like purchases or password changes and just as prompt sending can lead to better brand reputation, upsell and cross-sell opportunities, delays can lead to confusion or concern.
  
• High Engagement: Transactional emails typically have higher open rates compared to promotional emails because they contain information the user is actively seeking.

When Not to Send

• Avoid Delays: Delaying transactional emails can frustrate users and diminish trust. Ensure your system is optimized to send these emails without lag.
  
• Do Not Batch Send: Unlike marketing emails, transactional emails should not be sent in batches or at scheduled times; they must be dispatched immediately to be effective.

Data Insights: Due to their high engagement, transactional emails can generate up to 6 times more revenue per email than standard marketing messages. According to Mailgun, transactional emails boast significantly higher open rates compared to promotional emails. Studies indicate that transactional emails have an average open rate of 80-85%, whereas promotional emails average between 20-25%. Salesforce reports that transactional emails also outperform in engagement metrics, with CTRs ranging from 2% to 5%, depending on the industry.

Abervin Digital Expert Recommendation:

• Clear Subject Lines: Use straightforward subject lines that reflect the content, such as “Order Confirmation” or “Password Reset Instructions.”
• Relevant Content: Ensure the email contains all necessary information related to the user’s action, presented clearly and concisely.
• Consistent Branding: Maintain your brand’s voice and design elements to reinforce brand recognition and trust.
• Compliance: Ensure transactional emails comply with relevant regulations, such as including necessary contact information and avoiding promotional content that could reclassify the email under marketing laws.

By sending transactional emails immediately you get improved user satisfaction and maintain the integrity of your brand. Speaking of brand integrity, let’s explore how Welcome Emails influence your brand.

Welcome Emails

Welcome emails are your brand’s first handshake with new subscribers, customers, or users— a welcome email is an opportunity to make a strong, positive impression. These emails not only set the tone for your future relationship but also serve as an opportunity to highlight your value, provide helpful information, and guide recipients toward their next steps.

Sending them promptly — ideally within minutes of someone signing up or making a purchase — capitalizes on the recipient’s interest while it’s at its peak. This immediate response reinforces trust, keeps your brand top of mind, and dramatically increases the likelihood of engagement.

Best Days and Times

• Immediate Sending (Within 5 Minutes): The best time to send a welcome email is within 5 minutes of a user signing up or registering. This ensures your brand is still fresh in their mind, leading to higher open rates and engagement.

Why It Works

• Brand Recall: Prompt delivery keeps your brand top-of-mind, as recipients are still thinking about your service or product.
• User Momentum: New subscribers are often eager to explore further, and a timely welcome email can guide them toward the next step in the customer cycle. For some businesses this would be an upsell or a cross-sell.
• Trust Building: Quick communication builds trust, showcasing that your business is responsive and professional.

When Not to Send

• Delayed Welcome Emails: Sending a welcome email hours or days after sign-up can lead to decreased open rates and engagement. Recipients may have moved on, forgotten about their sign-up, or lost interest in your brand.
• Peak Inbox Hours: Avoid delivering welcome emails during times of high inbox traffic (e.g., mid-morning or early afternoon), as they risk getting overlooked.

Data Insights

• Open Rates: Welcome emails have an average open rate of 50-60%, which is significantly higher than the typical email marketing average of 20-25%.
• Timing Impact: Emails sent within 5 minutes of sign-up generate 4 times more opens compared to those sent after an hour.
• Click-Through Rates (CTR): Mailchimp reports that Welcome emails have an average CTR of 10-20%, making them some of the most engaging types of emails.
• Revenue Contribution: Data from Omnisend suggests that on average, welcome emails generate 320% more revenue per email than other promotional emails due to their high engagement and relevance.

Abervin Digital Expert Recommendation:

1. Personalization: Address the recipient by name and reference their specific action (e.g., signing up, purchasing, or downloading).
2. Clear Call-to-Action (CTA): Encourage the next step, whether it’s completing a profile, exploring your product, or claiming a special offer.
3. Valuable Content: Include links to useful resources, onboarding guides, or exclusive perks to start the relationship on a positive note.
4. Mobile Optimization: Ensure the email is mobile-friendly, as a significant portion of users will open it on their phones.
5. Consistent Branding: Align the email’s design and tone with your website and brand identity for a cohesive experience.

Examples of Successful Welcome Emails

1. Airbnb: Their welcome email highlights key features, includes a clear CTA, and welcomes users with a friendly tone.
2. Asana: Simple, focused onboarding emails guide users toward making the most of the platform immediately.

A well-timed, thoughtfully written welcome email not only boosts engagement but also sets the foundation for a strong, long-term relationship with your audience.

Cold Emails

Cold emails are a powerful tool for initiating connections, generating leads, and opening doors to new opportunities, whether you’re targeting businesses or consumers. However, because these emails often arrive uninvited, their success depends heavily on timing. When you reach out matters just as much as what you say.

At Abervin Digital, we’ve found that cold emails perform best when recipients receive them when they are most receptive—typically midweek and mid-morning, when they are settled into their routines but not yet overwhelmed.

Follow the timing below when sending your cold emails and you can significantly increase the likelihood of your email standing out in a crowded inbox, capturing attention, and prompting a response.

Best Days and Times

Best Days:

• Tuesday and Thursday consistently outperform other days for cold emails. These midweek days strike the right balance between productivity and openness to communication, making recipients more likely to engage.

Best Times:

• Early Morning (8–10 AM): Sending cold emails early in the morning on Tuesdays and Thursdays capitalizes on catching recipients on the start of the workday when inboxes are actively checked.

Why It Works:

• Peak Productivity Periods: Sending during active work hours ensures your email is seen when recipients are engaged with their professional tasks.
• Avoiding Inbox Competition: Emails sent during these windows face less competition compared to high-traffic times like noon.
• Psychological Availability: Late afternoons can be less hectic, offering a better chance to capture the recipient’s attention.

When Not to Send

• Monday Mornings: Avoid the Monday rush, as professionals are often catching up on weekend backlogs.
• Fridays After 3 PM: Messages sent late on Fridays are likely to be ignored, with recipients heading into the weekend.
• Weekends: Unless targeting specific industries like hospitality or retail, weekends typically yield lower engagement for cold emails.

Data Insights

• Response Rates: Mailshake reports that emails sent on Tuesdays and Thursdays see response rates increase by 10-20% compared to other days.
• Open Rates: HubSpot analyzed campaigns sent using their platform and found early morning emails achieve open rates as high as 35%, while late afternoon emails see rates near 25%..

Abervin Digital Expert Recommendation:

1. Personalization is Key: Use the recipient’s name, reference their company, or mention a specific challenge they face to make your email stand out.
2. Keep it Brief: Busy professionals prefer concise, to-the-point emails that respect their time.
3. Clear Subject Lines: Avoid spammy phrases; instead, use subject lines that hint at the value or relevance of your email.
4. Follow-Up Strategy: Plan 2-3 follow-up emails spaced a few days apart to gently remind recipients about your initial outreach.

Sending emails to new prospects can make a huge difference in your business outcomes, as long as you take the time to plan and execute them thoughtfully and strategically. With thoughtful timing, strong personalization, and clear value propositions, your outreach will stand a much better chance of cutting through the noise and sparking meaningful conversations.

B2C Emails

B2C (business-to-consumer) emails are designed to engage individuals with personalized offers, updates, and promotions. The goal with these types of emails is to tap into consumer emotions, behaviors, and purchasing decisions. Unlike B2B (business-to-business) emails, which often target professionals during work hours, B2C emails focus on leisure time when people are more relaxed and open to browsing.

The timing of these emails is everything. Sending the right message at the wrong time can cost you an open, a click, or even a sale as consumers are most receptive during leisure hours when they have more time to browse and engage. Let’s explore some of the best days and times to send B2C emails.

Best Days and Times

Best Days:

• Friday: Leverages end-of-week spending habits, with many consumers preparing for the weekend by shopping or planning activities.
• Sunday: Perfect for catching consumers relaxing at home and planning for the upcoming week.
  

Best Times:

• Evening (7–9 PM): Consumers are more likely to check personal emails after work or during downtime.
• Late Afternoon (4–6 PM): This can also be effective for promotions, as people begin to shift from work mode to leisure activities.

Why These Times Work

• Evening Hours: Consumers are typically unwinding, scrolling through emails, and open to considering offers.
• End-of-Week Urgency: Friday emails capitalize on payday behaviors and the psychological effect of limited-time weekend promotions.
• Weekend Relaxation: Sunday campaigns benefit from quieter inboxes and consumers planning for personal needs before the week begins.

When Not to Send

• Early Mornings (Before 7 AM): Consumers are more likely to overlook emails during their morning rush.
• Midweek Work Hours (10 AM–3 PM): B2C emails sent during work hours risk being ignored in favor of more pressing tasks.
• Saturday Late Night (After 9 PM): Engagement rates dip as people are less likely to check emails during late-night activities.

Data Insights: Emails sent on Fridays see open rates increase by 10-15% compared to midweek campaigns, particularly in retail and entertainment industries. According to data gathered by Omnisend, Sunday evenings boast some of the highest click-through rates (CTR) for personal shopping and lifestyle-focused content. While Sendinblue reports that Emails sent between 7–9 PM yield up to 25% higher open rates for B2C campaigns, as recipients are winding down their day. Mobile devices account for 60-70% of opens during evening hours, so ensuring mobile-friendly design is key.

Abervin Digital Expert Recommendation:

1. Segment Your Audience: Group consumers based on their shopping behavior, location, and interests to personalize content effectively.
2. Leverage Urgency: Use countdown timers or language like “Hurry, sale ends Sunday night!” to encourage immediate action.
3. Incorporate Visuals: Engaging visuals (e.g., lifestyle images or product showcases) appeal to B2C audiences and can boost click-through rates.
4. Optimize for Mobile: With the majority of B2C emails opened on smartphones, ensure the design is responsive and loads quickly.
5. A/B Test Timing: Test different send times to discover when your specific audience is most active and responsive.

Examples of Successful B2C Campaigns

• Amazon: Frequently uses Friday and Sunday evenings to promote time-sensitive deals and sales, driving high engagement.
• Netflix: Sends tailored content recommendations on Sundays to keep users engaged as they plan their week.

B2C email timing is all about syncing with consumer habits and leisure hours. By understanding when your audience is most likely to engage, you can create campaigns that resonate, convert, and build brand loyalty.

Understanding the right timing for a variety of email campaigns is a great start, but to get the best results, you need to focus on what works specifically for your audience. Every business is different, and finding the perfect time to send emails can help you connect better, boost engagement, and get more results. So, we’ve put together this strategy to help you find the best time to send marketing emails for your business.

How to Find the Best Time to Send Marketing Emails For Your Business

Figuring out the best time to send marketing emails for your business isn’t a one-size-fits-all deal—it takes looking at your data, thinking strategically, and really knowing your audience’s habits. At Abervin Digital, we’ve seen firsthand how choosing the right timing can make a big difference in how many people open and respond to your emails.

To get the most out of your email efforts, it’s important to figure out when your audience tends to check their inbox and plan your email schedule around those times. By doing this, you increase the chances that your message will be seen and engaged with.

By reviewing past performance, planning around the type of email you’re sending, and considering time zones and behaviors, you can increase the chances of your email being seen and acted on.

Strategies for Perfect Timing in Your Email Campaigns

1. Test, Learn, and Adapt (A/B Testing)

• Try sending your emails at various times throughout the day or week, then carefully review the results to see which timing works best for engaging your audience and improving overall performance..
• Split your audience into two groups—send Group A an email at 10 a.m. and Group B at 8 p.m. Compare open rates, CTR, and conversions.

2. Segment by Time Zone

• If you have a global audience, consider segmenting by time zone to hit the right windows for each region.
• Example: Send emails to U.S. subscribers in the morning but adjust for evening engagement for your European audience.

3. Leverage Event-Based Campaigns

Example: Send reminders for Valentine’s Day gift purchases during evening hours the week prior, when consumers are in a decision-making mindset.

Email marketing is about more than just hitting “send” on the perfect message—it’s also about understanding your audience’s routines and leveraging data to help you deliver it at the perfect moment. By analyzing data, testing strategies, and keeping your audience’s habits in mind, you can significantly boost engagement, drive conversions, and build lasting connections.

Need expert help? At Abervin Digital, we specialize in creating email strategies that work. Contact us today at +1 307-271-5184 or visit Abervin Digital to explore our services and pricing.