Chances are that you’re reading this because you own or manage an ecommerce store and you want to learn how to get more sales from your email marketing and build customer loyalty. You’re in luck because after years of managing email marketing campaigns for hundreds of ecommerce businesses, we’ve put together 23 of our time-tested Ecommerce Email Marketing Tips to help you manage your email list, segment your audience and make your way to Increased revenue one email at a time.
For professional help with your email marketing strategies and tools, reach out to us at +1 307-271-5184 or visit Abervin Digital.
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As an ecommerce merchant, understanding customer loyalty and creating messages that deepen it is crucial. Andrey Lysenko, CEO of Miami Luxury Access, emphasizes the importance of “emotional loyalty” in email marketing.
“Emotional loyalty involves creating brand ambassadors who actively promote your brand,” says Andrey.
Building this type of loyalty transforms one-time transactions into lifelong relationships. In an era where consumer attention is fragmented and ads are costly, email marketing offers a unique opportunity for ecommerce businesses of all sizes to grow their income without having to break the bank.
6 Big-Picture Ecommerce Email Marketing Strategy Tips
1. Know Your Customer
We cannot stress enough the importance of understanding customer needs and feelings. Regularly asking customers what they want can make your emails stand out.
2. Cross-Pollinate Across Marketing Channels
We recommend making email your communication “home base” while ensuring your messages are also present on other channels.
3. Avoid Treating Email as a Promo-Only Channel
When we onboard clients, we suggest sending non-promotional emails to drive engagement and loyalty. We find that most clients tend to overlook the benefit of creating engaging content beyond just product promotions – and we get around that by studying your business and audience and creating value-based content that resonates with your audience while promoting your business.
4. Align Your Email Strategy with Thematic Pillars
We recommend organizing your email content around consistent themes like sustainability or user-generated content, allowing subscribers to opt out of specific themes instead of unsubscribing completely.
5. Invest Heavily in Email
Investing in email marketing is crucial, as it’s one of the top ROI-generating channels. Allocating 5-10% of your overall advertising budget to email allow you to build an engage client base that is truly yours for a fraction of what it would cost to build on social media platforms that could suspend your accounts at will.
6. Focus on Retention
Business owners often overlook the importance of retention and post-purchase experiences. With effective email strategies, your business can maintain relationships with existing customers and turn single purchases into repeat sales.
3 List Growth Tips for Ecommerce Email Marketing
7. The Tried-and-True Methods
At Abervin Digital, we recommend using pop-ups and sign-up forms to grow your email list. These forms are essential for gaining new subscribers.
8. The Creative Methods
Creating landing pages for sneak peeks or gated content can drive sign-ups. At Abervin Digital, we suggest using these strategies to attract more subscribers.
9. Ask What Your Subscribers Want
Understanding your subscribers’ preferred communication channels can help tailor your messages. We advise asking subscribers about their preferences during sign-up.
4 Personalization Tips for Ecommerce Email Marketing
10. Stop Emailing Your Entire List
At Abervin Digital, we warn against sending generic emails to your whole list. Instead, focus on targeted emails to avoid appearing spammy.
11. Segment Your Lists
We emphasize the importance of segmentation to send relevant and personalized emails, which can enhance customer trust and loyalty.
12. Clean Your Lists Regularly
We advocate for regularly cleaning your email list to maintain high engagement rates. Removing unengaged subscribers can improve overall email performance.
13. Send More Emails
When we onboard clients, we often suggest increasing your email frequency to stay top-of-mind with your subscribers, who receive numerous emails daily. There’s no such thing as too many emails if each email provides value.
6 Content Tips for Ecommerce Email Marketing
14. Show, Don’t Tell
We recommend using images to convey your message, making emails more engaging and less sales-focused.
15. Keep It Simple
At Abervin Digital, we advise optimizing image sizes to ensure fast load times and avoiding overly complex HTML content that can affect email display.
16. Stay True to Your Brand
Maintain brand consistency in your emails, whether through design, tone, or content type, as this creates a sense of familiarity with your audience.
17. Pay Attention to Email Design
We recommend in your designs, ensure key elements like headlines, images, and CTAs are above the fold to capture attention immediately.
18. Reserve Exciting Content for Email
We recommend introducing new products or collections first via email to make your subscribers feel special.
19. Don’t Be Afraid of Emojis
Using a consistent emoji in your subject lines can help your emails stand out and be instantly recognizable.
6 Automation Tips for Ecommerce Email Marketing
20. Be Strategic About Automation
We emphasize the importance of strategy and execution in marketing automation to maximize ROI.
21. Get the Email Automation Basics Down First
At Abervin Digital, we suggest starting with basic email flows like abandoned cart, welcome series, and browse abandonment.
22. Grow from There
Once basics are covered, we advise branching out to more advanced automations like post-purchase follow-ups and win-back emails.
23. Perfect Your Abandoned Cart Flow
Enhance your abandoned cart emails by customizing offers and ensuring they align with other flows to avoid confusion, as we suggest at Abervin Digital.
For professional help with boosting your ecommerce sales, reach out to us at +1 307-271-5184 or visit Abervin Digital.
