After sending a few emails, it’s not very surprising that you’re here wondering “What are the best days for sending emails?”.
Well we’ve done the research so you won’t have to!
What’s the Best Day to Send Emails?
We live in an era of endless notifications – and if you don’t want to get lost in the arid lands of the spam section… you have to determine the best day to send marketing emails to your customers.
For eCommerce businesses, sending your emails at the right time can significantly increase your revenue. And for B2B Cold Emailing, it can mean the difference between getting reported for spamming and booking a meeting.
Spoiler alert! There’s no universal answer.
There’s so much that can influence what the best send time for your business is that we encourage our clients to A/B test thoroughly as soon as we onboard them!
From your industry to the size of your business to your target audience, the only real way to know your brand’s best send time is thorough A/B testing.
After sending thousands of emails, we’ve been able to determine open rates, click rates, and order rates based on email send times for various industries we’ve worked with.
For expert assistance with your email marketing strategy, reach out to us at +1 307-271-5184 or visit Abervin Digital.
Our Best Days To Send Email Campaigns
Across industries, Wednesday and Thursday are the top-performing days for email campaigns.
Engagement Metrics by Day
Average Email Open Rates:
- Monday: 12.42%
- Tuesday: 12.52%
- Wednesday: 12.49%
- Thursday: 12.43%
- Friday: 12.14%
- Saturday: 11.29%
- Sunday: 11.68%
Average Email Click Rates:
- Monday: 2.09%
- Tuesday: 2.14%
- Wednesday: 2.18%
- Thursday: 2.13%
- Friday: 2.10%
- Saturday: 1.95%
- Sunday: 1.95%
Average Email Order Rates:
- Monday: 0.22%
- Tuesday: 0.20%
- Wednesday: 0.21%
- Thursday: 0.22%
- Friday: 0.20%
- Saturday: 0.18%
- Sunday: 0.19%
Industry-Specific Data
Apparel and Accessories
- Tuesday: Highest open rates (11.17%)
- Wednesday: Highest click rates (2.20%)
- Monday-Friday: Equal order rates (0.14%)
Wednesday Snapshot:
- Open rate: 11.11%
- Click rate: 2.20%
- Order rate: 0.14%
Food and Beverage
- Tuesday: Highest open rates (13.67%)
- Friday: Highest click rates (2.33%)
- Thursday: Highest order rates (0.61%)
Tuesday Snapshot:
- Open rate: 13.67%
- Click rate: 2.27%
- Order rate: 0.46%
Health and Beauty
- Tuesday: Highest open rates (12.05%)
- Wednesday: Highest click rates (1.63%)
- Monday-Thursday: Equal order rates (0.24%)
Wednesday Snapshot:
- Open rate: 12.01%
- Click rate: 1.63%
- Order rate: 0.24%
Home and Garden
- Tuesday: Highest open rates (11.65%)
- Wednesday and Thursday: Highest click rates (2.08%)
- Tuesday: Highest order rates (0.16%)
Tuesday Snapshot:
- Open rate: 11.65%
- Click rate: 2.03%
- Order rate: 0.16%
Jewelry
- Thursday: Highest open rates (11.20%) and click rates (1.92%)
- Monday: Optimal order rates (0.14%)
Thursday Snapshot:
- Open rate: 11.20%
- Click rate: 1.92%
- Order rate: 0.10%
Sporting Goods
- Tuesday: Highest open rates (13.34%)
- Sunday: Highest click rates (2.79%)
- Tuesday-Thursday: Equal order rates (0.17%)
Tuesday Snapshot:
- Open rate: 13.34%
- Click rate: 2.59%
- Order rate: 0.17%
Automotive and Electronics
- Emails sent on Weekdays performed better than weekend emails, but we’ll need more data to provide a definite timing for this industry.
How Does Knowing The Best Email Send Time Help Your Marketing Strategy
While these benchmarks provide a solid starting point, you’ll need to run A/B tests and verify your own data for the most accurate results. Historical data alone isn’t reliable; running your own tests is necessary. With everything there’s a sweet spot and once you find that, you can fire on all engines and make every email meaningful and profitable.
How to Find Your Best Email Send Time with Abervin Digital:
Hire our experts for A/B Testing:
- We’ll set up variations of your email campaign with different send times.
- We’ll analyze performance metrics (open rates, click rates, order rates) after 24-48 hours.
- We’ll conduct extensive experiments and identify optimal send times.
- We’ll continue to optimize based on your subscribers behavior and report up-to-date results to you – our client.
Hire Abervin Digital for improved customer engagement and conversions.
For expert assistance with your marketing strategy, reach out to Abervin Digital at +1 307-271-5184 or visit Abervin Digital to learn more.
