Here’s how working with Abervin Digital Can 10X Your E-commerce ROI!
When analyzing subscriber data, it’s easy to get lost in the numbers. But here’s the thing…
Each subscriber is a real person with a personal relationship with your brand.
If you want your subscribers to stay connected to your brand and trust that you care about them, you’ll send relevant messages.
Think about it… If you received emails about flip-flops when you were just looking at a three-piece suit. Would you stay subscribed to that brand?
It’s the same for your audience and with Gmail’s new unsubscribe feature, your audience would find it easier to run off especially when you give them a reason to hit that button.
With the right segmentation, you’ll send fewer, more relevant messages by dividing your audience based on their behaviors, preferences, and demographics. The better you know your subscribers, the more precise your segmentation can be.
Put simply, no one looking for a three-piece gets a flip-flop email…
Segmentation is key and when you know your subscribers/customers, you’ll be able to segment your database and your messages. Thankfully, our experts are always available to help you segment your audience properly.
For expert assistance with your ecommerce email marketing strategy, reach out to us at +1 307-271-5184 or visit Abervin Digital.
10X Email Segmentation Strategies for your E-commerce Store
Grow Your Business With These Email Segmentation Strategies
Demographic Segmentation
Group subscribers by traits like age and gender. Sending emails that speak to each demographic in their own “language” can increase your ROI and keep your customers more engaged. A Gen-Z subscriber will understand TikTok references much quicker than a boomer would.
Behavioral Segmentation
Segment subscribers based on their interactions with your emails, texts, and website. This will allow you to target your most active users or just those interested in specific offers of campaigns. If you sell shoes and you find that 20% of your recipients clicked on “Red shoes”, you can segment the 20% that are interested and send a follow up email with details about that “Red shoe” – and even advertise all red shoes you have available.
Psychographic Segmentation
Segment by interests, values, lifestyles, and personalities. Remember, your customers are human so sending emails about what people care about, not just who they are is a smart way to improve your ROI. Think about something your audience would love – and create your content around it
Geographic Segmentation
Segment subscribers by location to send targeted emails about local events, promotions, or region-specific information. You’re better served sending emails about hiking to people in Colorado.
By segmenting our clients audiences using the methods above, we were able to find pockets of customers that allowed us 2-10X revenue in several cases without spamming the audience with irrelevant messages.
Our 13 Segmentation Methods To Build Customer Loyalty and 10X Sales
1. Customer Engagement
Focus on targeting your most engaged subscribers. Most businesses we work with see significant growth and better ROI by targeting subscribers who had engaged within the last 120 days.
2. Newcomers to Your Business
Engage new subscribers with content that helps them get to know your brand better, such as top product features, brand storytelling, and customer reviews.
3. Past Purchase History
Segment based on what customers have bought, their spending patterns, and purchase frequency to deliver timely offers and re-engagement messages.
4. Customer Reviews
Segment customers who have left reviews to respond appropriately. Positive reviewers can be incentivized to leave more reviews, while negative reviewers should be addressed to mend the relationship.
5. Customer Lifetime Value
Segment customers based on their lifetime value to deliver personalized offers that encourage loyalty and reduce churn.
6. Purchase Amounts
Segment by past purchase amounts to send targeted incentives, such as value-driven offers for low spenders or VIP rewards for high spenders.
7. Acquisition Source
Segment based on how customers signed up for your email list to tailor your welcome series and first messages.
8. Last Viewed Products
Send browse abandonment emails to customers who viewed products without making a purchase, starting with top bestsellers or category groupings.
9. Abandoned Cart Value
Segment your abandoned cart emails by cart value, offering compelling messaging without a discount for low-value carts and discounts for higher-value carts.
10. Birthdays
Send birthday offers like discount codes or gifts with purchase to build loyalty and drive purchases.
11. Loyalty Program Status
Segment based on loyalty program status to offer perks and incentives that encourage further engagement and purchases.
12. Location
Send location-based messages relevant to where subscribers live, taking into account weather, season-specific collections, and local events.
13. Customer Preferences
Use quizzes or surveys to understand customer preferences and send personalized emails based on their interests and needs.
Why Hire Abervin Digital For Your Segmentation
By visiting Abervin Digital, you’ve already taken a significant step towards effective email segmentation. The next step is to reach out to an expert so we can audit your data and predict your customer’s future behavior.
For Klaviyo users, we’ll help you set up predictive analytics using historical customer data to generate future predictions in real time, making it easy to:
- Predict next order dates
- Estimate customer lifetime value
- Assess spending potential
- Evaluate churn risk
- Predict demographics
Segmenting makes it easier to reach the right audience. Even the most compelling emails can be ignored or sent to spam if they don’t reach the right people.
Hire the experts at Abervin Digital and you’ll see why segmentation is the secret to successful email marketing. Visit Abervin Digital to learn more.
